Never underestimate the importance of positioning. Find out how to position yourself right from the start and watch your business boom.
No doubt about it, there’s stiff competition out there today. If you want to stand apart from the crowd and help your business grow, you need more than a quality product – you need strategic positioning. The most important way that you, as an entrepreneur and business owner, leverage online marketing is to position yourself right from the start, so you can become an authority and grow a loyal base of clients.
Here are 3 simple tactics to help you position yourself and boost your bottom-line:
#1: Become an Authority
As the founder or CEO of your business, your story matters. This is one of the those instances when a little self-promotion goes a long way. But you have to draw attention to yourself on your terms, as an ‘authority’.
Take advantage of opportunities to promote your expertise and your business at every chance you get. To be an authority, you want to teach others how to apply valuable lessons in your specific niche. Avoid being general and aim to weave together examples from your business. This positions yourself and your company as a credible authority for your consumers and helps others grow.
#2: Love the Bandwagon
The more you put out authority building content – with free blogs, webinars, e-books, podcasts – literally, any medium for your potential clients to access, the more you drive awareness and top of market positioning for your company.
Use social media platforms and online resources to offer valuable expertise that shows others how to implement action steps. It’s crucial to give your audience meaningful steps because it’s only after your potential clients take action on your advice that you become an established authority.
#3: Raving Fans
As an authority, your passion shines through in your content and makes a meaningful difference for your following. Your fans will retweet your content, engage with you and give your key insights on their challenges and successes. Be sure to stay connected with your fan base through social engagement, continuous content updates and emails. It’s a smart idea to streamline this through an app, so you can easily see who’s chatting with you and connect. These people are your BIGGEST promoters, so don’t take it lightly. As you build your authority, your company gets that coveted top-of-the-market status that boosts your revenues.
There has never been a more opportune time to launch your business and connect with millions of potential clients, so don’t waste your time! Be sure to position yourself and your company for the right value as an authority.