“Do. Or do not. There is no try.” The Empire Strikes Back

Recently, I had an epiphany I’d like to share with you.

You know those motivation sayings posted all over your elementary school that you took for granted as a child, scoffed at as a teenager and then re-visited in your adulthood?

Things like, Reach for the Sky (I love Buzz Lightyear), Dream Big or Let’s Wash Our Hands?

Well, stop traffic: it’s all true. 


It’s amazing how the simplicity that is conveyed to us in our youth is the essence of wisdom in our later years. I’m on the edge of achieving one of my dreams. I’m so close I can almost taste it… Let me explain.

When I was first made the jump from real estate agent to real estate investor, I went the standard route – single-family investments. I got to owning 45 residential properties with cash flow, but I knew that I had barely scratched the surface of my true passion.

One night, while I was having dinner with my folks, and they told me how proud they were of me, and suddenly I found myself talking about how much I wanted to go to the next level – multiunit acquisitions. 

They were completely supportive of me, even though it’s always risky to go forward into unchartered territory, especially when you have plenty to “lose”. So I bit the bullet and bought a 50-unit complex in Tulsa (Tulsa will always have a special place in my heart). Three years later, I own hundreds of apartment units but was still chasing the high-rise deal of a lifetime…. And now, I’ve struck gold.

I’m building my very own complex with a top developer in one of the hottest real estate markets in the world – Clearwater, Florida (Did I mention that it’s also going to include a marina with 10 boating slips in what is one the most popular and expensive harbours on the water?!!)  \

So take the time to foster your dreams and achieve your goals. I promise you are capable of more than you even allow yourself to believe.

Every deal I’ve put my hands on was thanks to my ability to be aware of my goals and opportunities around me. Once you become aware of opportunities and are honest about your goals, you’ll develop a keen awareness to focus your success.

Here are 3 simple rules to focus and achieve:

1) Laws of attraction hold true

Magnet attracts the spheres

Every success I’ve had was the result of what started out as my own conviction.

Napoleon Hill demonstrates in Think and Grow Rich just how important your thoughts with the brilliantly simple statement:

“Thoughts are things”

And this is undeniably true.

The starting point of success is your mindset.

Don’t waste time worrying about hypothetical outcomes, seize your goals with positive thoughts and follow-through with action and you will learn how to achieve on your path to success.

The idea is not that you can simply “wish” your way to success, you have to take action – but you start with your mind.

2) Be open to opportunity


I didn’t expect to wind of in multiunit developments… but it ended up that way.

If you’re too inflexible with your goals, you will close off the possibilities around you. The most important part of your goal isn’t the details, it’s what you want to accomplish.

It’s not about being vague and merely thinking: “I want to be rich” – you shouldn’t view your success as merely a means to an end. This is your life!

Give yourself the time of day and actually reflect on what it is you want to do, what drives your passion and set out to achieve it.

3) Never give up


Everyone you meet has overcome undue hardship… we’ve all got a sad story but it’s not about how hard it is, it’s about how you react when the chips are done.

Being alive means you can’t give up. You are in the game whether you like it or not, so you might as well take a shot.

No matter what life throws at you, know how to use it to your benefit. This means, if you achieve then celebrate and if you fail, then learn from it and try a new tactic.

A Final Word Of Caution For Anyone Who Achieves…

Do you remember the scene in the Dark Knight Rises when Bane says: “Victory has defeated you?”


That line is important for your business.

Never rest because you have achieved success, seek out new challenges and keep going. That is what life is all about, so keep on kicking.

I’m not done, not by a long shot. Things just keep getting more and more fun when you embrace your challenges. Failure is found not in the result of effort but rather in not trying to achieve or refusing to adapt when circumstances change.

Steve Martel is a serial 8-figures/yr business magnet, real estate mogul, millionaire philanthropist, author, educator, public figure & happily married father of 4 little munchkins under 10. His teachings and concepts have revolutionized the lives of over 100,000 entrepreneurs around the world and he has consulted 428 clients who’ve collectively created businesses worth over $560 million in the last 5 years alone.