Are you wasting time on Facebook or making sales? Here’s how you know the difference.
Most people on social media wind up wasting time because they don’t have a solid social media strategy in place. The question is: how do you use social media to find more customers and make more sales?
Here are the 6 ways to turn your social media marketing into a money-maker.
1. Make Your Website Great
Your website is important because you’re only using social media to leverage traffic so you can bring them to your website.
You control your website and the user experience, so make it great. Use your website content to show your expertise with high-quality content, well written copy and be sure to give your users opportunity to sign up for free bribes so you can make the most of your social media.
2. Know Your Image
If you want to use social networking platforms like Twitter, Facebook, or LinkedIn, as the owner of the company your image becomes the face associated with your company.
Be sure to engage with your fans in a way that stays true to who you are and your business. You don’t have to worry about being overly politically correct by any means though, just engage with the understanding of how you’re representing your brand.
3. Make Friends
One of the cooler features in social media marketing is how easy it is it find your target market.
Get started by joining and following communities that relates to your target audience. Look for companies, thought leaders and groups to join and start engaging with other fans. Be sure to only add comments and ideas that are truly valuable to grab attention.
4. Pick 1 main social media platform
Even if you have numerous social media accounts (yup, me too!), you only want to put time and energy into 1 main social media platform on a regular basis – especially if you’re engaging with your fans (which you should be).
Stick to 1 platform until you’ve gotten a good handle on it. I personally have Hootsuite to push out content simultaneously on LinkedIn, Instagram, Twitter, Facebook and Google+, but I also regularly use Facebook and Twitter to engage with my fans.
Try to think of the best social media platform for your potential customers and start there.
5. Promote free content and “bribes”
Avoid using social media to promote cold traffic directly to an offer because in 2016, that’s just considered poor taste.
Instead, use social media ads to offer new potential fans and clients to find out more about you by giving them valuable content and/or bribes. This way, you’re leveraging the traffic on social media effectively because you get new email addresses from a much wider selection of people.
Plus, email subscribers are 50 times more likely to buy your products than someone who has never even heard of your company before.
6. Use SEO-Friendly Posts
Social media posts have a big impact on your SEO results. If you’re sharing content that is useful and gets shared, your posts will push up your website results on most search engines.
Consider giving your social media manager a list of 50 – 100 keywords that work with your content on your website to really up your SEO long game.
Look, no one hates wasting time on social media more than me, so if you’re going to do it, then do it right and make it worthwhile. Hey, it’s still work even if you are cruising Facebook, so long as you have your strategy in place.